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Creative Multimedia

Blue

Bottom

Blue Bottom Pool & Spa Supply is a local small business based out of Austin, Texas focused on customers in need of Swimming Pool Supplies, Cleaning, Maintenance, Parts, Equipment, and Water Analysis.

Client:

Blue Bottom Pool & Spa Supply

Year:

2015

Service Offered:

Professional Photography, Email Marketing Campaign

project details
An Ad for their Email Campaign

Blue Bottom Pool & Spa Supply was looking to better connect with customers going into their busiest season. So after several excellent talks and a round of negotiations, Mastik Media began strengthening their brand image with product photography to capture quality images that the company could use in their efforts to connect with their customers. We received a list of customers that Blue Bottom wanted to reach andT= these photos were then put through our editing process and combined with custom designs for their email campaign. The email campaign was a success with a successful delivery rate of 97.8% and click rate of 47.8% in an industry where normally the average click rate is only 11.9%. Subtracting the two figures (industry standard results vs. Mastik results) reveals the campaign exceeded expectations by 35.9% according to available data and analytics.

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